Being Good Isn't Good Enough


Being an intern.

So I am very happy to announce that I have started my placement year working at The Sharp Agency in Huddersfield. After a lot of applications and a lot of no's, I honestly couldn't have asked for a better agency to work for. 

I recently read an article on Twitter about a student who was doing some work experience in a design office. He was basically complaining that he felt the work he was given was boring and menial. However the person he was writing to, soon explained to him how valuable it is even just shadowing a designer.

Now let's face it, as a work experience student, you're never going to be given something big and important to work on. At best if you are there for more than a week they might have you working alongside another designer, or maybe making small amends to jobs, but usually you are given the 'work experience student brief' that most agencies have stored in the system. I've done plenty of these briefs, and you have to see it as an opportunity to learn and prove yourself.

But what I have learnt from working at Sharp over the past two weeks, is that any small job you are given is a big learning curve. There is so much I have learnt so far even from just sitting in on meetings, understanding how the office functions, how the team approaches jobs and strategy. One of the most interesting things for me has been working on and seeing how a campaign strategy is formed from when the design team first gets briefed. It's really refreshing to see how 'the big idea' is taken and used in the real world, rather than the sheltered University bubble I've been living in for the past two years. As a student, I've never really had to deal with applying or understanding campaign strategy to a brief, so I think this is going to help a lot when it comes to final year!

Being an intern is supposed to be new, exciting and terrifying all at the same time, and if it's not there's something wrong! I think the joy of being an intern is that knowing you have a part (no matter how small) in the team that makes great work, and seeing that work out in the world. I could give so many examples of thing's I've learnt over the past two weeks, and its another reason why having work experience and doing a placement is such an important part of education. Being an intern brings a new challenge everyday, enjoy it, embrace it and have fun with it! 

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