SHARP briefing packs all ready for tomorrow's brand workshop!
So tomorrow I'm going back to University for the day to give a brand workshop to first and second years, along with some of the partners from the agency. I'm going to be staying all day to work with the students; I think it's going to be a good day!
We are going to be looking in-depth at what a brand really is, and how it affects the consumer. What we are hoping to get across is that a brand isn't just a logo or a particular font choice. It's a logo, a strap-line, a look and feel, a tone of voice, and much more. Everyone's experience with brand is different, but hopefully we will be able to give the students a good insight into how to create an effective brand that functions more effectively than surface level design.
We are going to be giving the students a pressure cooker brief that they will work on for roughly 5 hours, before they present back to us at the end of the day. I'm looking forward to seeing what they come up with. Pictures from the day to follow.