Being Good Isn't Good Enough
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Readership Ad Campaign

As part of the 2016 D&AD New Blood Awards, I entered this piece of work into the Newsworks brief. The challenge was to remind the creative industry (media planners, agencies) that newspaper advertising is still going strong. This campaign aimed to remind its audience that the purchase statistics doesn't correlate to the number of people that see your ad. Newspapers are left anywhere and everywhere, and thousands of people could see a newspaper ad in one day. 

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